Being a business owner I know there are certain things I must do myself and there are other things that I can pay someone to do, which frees me up to concentrate on other areas of my business. I also believe this works the same for Realtors©.
Let’s start with tasks people have already asked me to do for them just to give you an idea:
- Copywriting. I have a client who sends me her rough drafts of listing descriptions to proofread and to add a bit more information as well. Thanks to the internet and our phone conversations, I can take the time to craft the descriptions in a way that helps her listing stand out. I’m told this task takes a lot of time and effort for most and it is something I really enjoy doing.
- Market reports. I work for another client who sends me market reports which I take and summarize in to a visual. Then I can post that visual to her various platforms. This is something her office assistant would have done, but her time is money too and she has other things that she personally needs to do.
- Social media platforms. All my clients use my services to keep their social media platforms consistent, as that is the main problem with most. When real estate picks up or conferences even, then the platforms are neglected or forgotten. Not when they hire me. The other part to this is a strategy. There are certain tasks they wish to promote via their social outlets. For example, a charity they are doing, a new listing, market reports, etc. The list is endless, but these are points they want to be very intentional about and between them and myself, we are able to put a plan of action together.
- Blogging. Some assign blogging to my list of monthly duties. I am happy to write blogs about whatever topics they want to provide. Writing is something I love to do and all you have to know is that I have written over 100 blogs here on LinkedIn. 🙂
- Visuals. I have been hired to put together visuals of listings, quotes or simply helpful tips for buyers and sellers with the client’s branding inserted. They are then used for the platforms they wish to promote on.
- Videos. I LOVE creating videos. I am often asked to create property videos that stand out and are different from the standard ones the brokerages provide. Get people’s attention and draw them in.
- Websites. My clients will sometimes ask me to embellish their websites or tweak them. I’ve worked on standard brokerage provided websites, Zillow websites, and WordPress. I’m NOT a website designer, but I am pretty good at figuring things out. I’ve helped several when their brokerages upgraded their websites, but my clients didn’t have time to figure out the upgrades. That’s a job they pass on to me.
- Newsletters. I also send newsletters out for a couple of clients weekly. We have different ways of garnering content for the newsletters, but the important thing is when I do it, the job is done consistently. My clients realize when they get busy with real estate this job can be forgotten, but it is important enough and that’s why they give it to me to do.
- Trainings. I have been hired to give social media training to local brokerages in the area and I have been hired by remote real estate teams to give training via online conference tools such as GoToMeeting.
- Facebook Ad Campaigns. I have over 7 years experience with Facebook ads and so I am becoming quite good at the targeting aspect of it. Am I an expert? I hesitate on saying I’m an expert because that means I have nothing further to learn and with social media, there is ALWAYS something to learn.
Whether you choose to work with me or another consultant, please realize that in order to grow your business you must let go and trust someone to help you. Begin that real estate team you’ve dreamed of. Let’s make 2017 a BIG year for you!