I just read today that the average social media manager’s salary is about $47,000 take home. The actual range is from $24,000 on up to $74,000. This is taken from payscale.com. Here are some of the tasks generally covered by these social media manager positions.
Social Media Manager Tasks –
Develop and execute the corporate social media strategy.
Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
I found this very interesting for several reasons. I see that since I started this business back in 2010 the importance of social media has grown to the point of actually demanding the position be created or that it be outsourced. My interest lies with the national salary levels at this point.
Let’s start with the lowest: $24,000 a year works out to $2,000 a month, plus they said there are usually other monetary reimbursements such as commissions which average the total up to $26,887 a year. Remember there are also paid vacations, health benefits and you would have to pay 7.65 percent for FICA (social security and medicare withholding.) For further tax obligations when employing a person full-time and in-house visit Quickbooks – The True Cost of Paying an Employee.
In contrast, a self-employed/independent contractor pays 15.30 percent in that same tax for them self and you pay nothing.
Next is the national average: $47,000 a year works out to $3,916 a month. Look above to figure in the additional tax and benefit costs.
Finally, on the high end of the scale: $75,000 a year works out to $6,250 a month plus.
So now you know what the employee cost is let’s move onto outsourcing. My fees range anywhere from between $750 to $2,500 a month. Not so bad when you figure in the annual at $9,000 a year to $30,000 a year. The higher amount covers EVERYTHING you need to have a vigorous online strategy and presence. Here is a what that looks like –
Monthly social media management package includes reputation management, content distribution and engagement, audience building and strategic consulting. Also, consistent newsletter and blogging package to keep in touch with prospective and past clients. Custom visuals to stand out on the various platforms and paid Facebook ads within the budget that the client sets to target the market that said client works in. Strategic targeting and evaluation to make sure the plan is working at the core level.
What can social media bring to your business these days?
Valuable customer insight. The data you collect will help you market even offline to your clients which is a HUGE benefit.
Brand awareness and customer loyalty. When your target audience consistently sees you they develop trust and they think of you when they have a real estate need or know someone who does.
Crucial targeting capabilities. With Facebook and Google AdWords, you can market with laser focus to the people who need your services.
Share your content easier. You can still use traditional postcards if you must, but you must (in my opinion) use online means of spreading the word. Your clients are online. I guarantee they are at some point during the day.
Some interesting social media stats to share with you –
68 percent of U.S. adults belong to Facebook. Of that 68 percent who are Facebook members, 76 percent of them log on every day. This means that Facebook is too important to ignore.
67 percent of consumers are swayed by online reviews/testimonials. (Telegraph UK)
85 percent of the most successful deliver content on a consistent basis. (CMI)
4,950,000,000 is the number of videos viewed DAILY on YouTube. (Statisticbrain)
YouTube is now the 2nd largest search engine, right after Google. Yes. Search engine!
Here’s what I suggest you take from those stats and that is Facebook should be an integral focus in your marketing strategy as well as YouTube. Getting your reviews/testimonials in order and blogging consistently should also be on the list. Contact me if you are ready to get going in 2017.