Research Google Adwords to find out what keywords should be included within your blog. You will need a Google/Gmail account to sign in and to use this tool. Cost: FREE
Just like Google Adwords, you can utilize this for research purposes. “Longtail” means the searcher is becoming more specific and is searching with 3 or more descriptor words. The more detailed the search the more serious they generally are. This tool costs a bit. 3 plans which cost: $25 – $45 – $98 ANNUAL. Not bad, right? Think of phrases one might be searching if they were trying to narrow down their home search to specific neighborhoods or lifestyle searches. Possibilities are endless.
I LOVE this tool and use it for blogging AND content curation. This tells you what is trending now! So if you want to be able to blog about current events and tie them into your branding then you will love this tool. Cost: FREE There is a paid version, but I use the free one as it is enough for me.
This is one of the MOST important sections of your blog. Think about the way advertisers have to grab people’s attention today. Take a look at your newsfeed and you’ll see the most clickable posts most often have catchy titles. Very useful tool AND Cost: FREE
Stumped on what to blog about? This can help inspire ideas. If you blog often enough you will run into instances where you aren’t feeling very creative. Give it a try. Cost: FREE
If you have a Twitter account, which I hope you do then you’ll be able to access what’s trending by logging on to your account. There is a list that appears on the left-hand side of your landing page. You can do the same with Facebook as it too tells you trending subjects. Great for real-time engagement and current blogging topics. Cost: FREE
Another great tool for researching your ideas or inspiring new ones. Plug in a topic or simply search current trending subjects. COST: FREE
A wonderful tool which analyzes your content for readability. Making what you write bold and clear. Cost: FREE