Who is Katie Lance?
Katie Lance is someone I’ve admired and followed for pretty much my whole marketing career. She’s been in the social media marketing game and ahead of the crowd from day 1 or at least, the chapter I walked in on. She’s was Inman News’ chief strategist and social media director. This is where I found her as she was sharing social media tips via video from Inman News. She’s a speaker and has been invited to speak at just about every major social media marketing conference I’ve ever heard of and just recently, Social Media Marketing World. That’s a conference that’s on my bucket list to attend. I hope to in 2017. This blog could be entirely about who Katie Lance is, but I’ll stop here and suggest you visit her website to learn more >>>> About Katie Lance.
What is the #GetSocialSmart Academy?
The #GetSocialSmart Academy is a school which educates students on various methods of utilizing social media to grow their businesses and build their relationships. Katie covers ALL the platforms that are relevant these days, such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Snapchat. She also dives into Video, Blogging and Strategy. ALSO, get ready —— THE #GetSocialSmart 6 Week Course is included. I’m definitely diving into that!
What will I find within the Academy?
You will find various videos AND downloads to reference. One of my favorite downloads has been her content strategy chart. I agree with Katie in that social media has to be consistent in order to be effective and her chart helps even the novice figure out a routine. It’s easy to go down the rabbit hole if you don’t have a plan and these videos and materials will help you formulate that much-needed plan/strategy. I’m hoping to learn more about blogging to be specific. I’ve fallen away from it lately and so I need to formulate a plan to be more consistent. I don’t think there is anyone who is in this business who can’t stand to improve, tweak and/or learn new skills, strategy, and tools.
Who is this for?
It’s for people like me who make a living creating, engaging, and strategizing on behalf of our clients. The people who live, breathe and eat social media 24-7.
It’s for the people who own small businesses and know they need to spread their message and engage with their customers online. They know the stats. They know their customers are online and so they need to be engaging online.
It’s for the Realtors© who know the power of a good and consistent online presence and what that can do to grow their business.
It’s for the assistants who are told they need to manage their company’s online reputation. It is a serious business and it needs to be taken seriously.
Consistency is key. A good strategy is key. Having a go-to reference point such as these classes are key. Let’s go. Join me and no I am not being paid to promote this. I do, however, believe in promoting businesses, people and products who bring value to life. This is that.